Filene’s Basement Intellectual Property & Trademarked “Running of the Brides” to Be Sold at Auction
NEEDHAM, Mass.–(BUSINESS WIRE)–Year after year beginning in September, brides-to-be flocked to their local Filene’s Basement stores to participate in the Running of the Brides®. By day’s end, virtually every woman had purchased the wedding gown of her dreams for an unbelievably low price, and...