Lilly Pulitzer joins launch to feature exclusive beach wedding filters

CHEVY CHASE, Md., July 28, 2016 /PRNewswire/ — WeddingWire, Inc., the global leader for online wedding planning, is thrilled to announce the launch of its newest, custom wedding resource for social media, WeddingWire Snapchat Geofilters. The WeddingWire Snapchat Geofilters are exciting, innovative designs that allow couples and their wedding guests to personalize Snapchats with a unique filter to be used throughout all wedding celebrations.

WeddingWire has created eight beautiful filters for couples that match Snapchat’s required design specifications. Additionally, WeddingWire is excited to partner with the iconic resort wear brand Lilly Pulitzer to feature exclusive beach wedding geofilters. The custom hand-painted designs are perfect for destination weddings, and honeymoon travels.

“Today’s couples want their wedding to reflect their personal style, and WeddingWire’s new Snapchat Geofilters will help them do just that—while staying on the cutting edge of social media,” said Kim Forrest, Editor and Trends Expert, WeddingWire. “Snapchat is the newest form of social media to take the wedding world by storm, and we love seeing the creative ways that couples and their guests tell a wedding’s story via this exciting app.”

“Lilly Pulitzer celebrates Resort dressing 365 days a year and we love when one of those days includes a beach wedding or special event,” said Janie Paradis, SVP of Marketing & Creative Communications, Lilly Pulitzer. “Working with WeddingWire to exclusively share co-branded Snapchat On-Demand filters is a colorful, happy way to celebrate a very important day in someone’s life—everyone loves a party with print.”

To use the WeddingWire Snapchat Geofilters, couples simply select and download their favorite design(s) directly from WeddingWire, then visit the Snapchat On-Demand center where users are asked to pick a time and set a geofence for the selected Geofilter (fees apply.) Couples and their guests will have access to apply the custom filters once the dates and locations are approved by Snapchat. Couples are encouraged to add WeddingWire on Snapchat and send in pictures of their wedding day using one of the WeddingWire Geofilters (Snapchat: WeddingWire.)

For more information about the WeddingWire Snapchat Geofilters and the “dos and don’ts” of Snapchat at a wedding, please visit the WeddingWire blog and follow WeddingWire on Pinterest and Instagram for the latest in inspiration and wedding planning tips.