BOSTON, Sept. 19, 2016 /PRNewswire/ – John Hancock launches new advertising campaign. The ads comprising “Different World. Different Approach” highlight certain changing realities of American life:

In “Wedding,” the spot opens with a 1950s-era Caucasian couple in a church about to be pronounced “husband and wife.” As they turn and walk down the aisle, the scene cuts to different people celebrating weddings from that decade through the present, including couples who are African-American, inter-faith, same-sex, and with children from previous marriages. All are rejoicing with friends and families in various settings – outdoors, backyards, beaches, town halls. The voice-over notes: “A different world requires a different approach. John Hancock. Investments, Retirement, Protection for a different world.”

The ads will air during network college football programing and on the NFL Network. The campaign will also be promoted via John Hancock’s social media channels and partnerships with digital content distribution networks.