The first annual National Bridal Sale Day-Bridal Saturday- will take place on July 16, 2016. More than 700 independent locally-owned bridal retailers coast to coast-including some top bridal salons in the United States and Canada- will participate in this day meant to offer brides, bridesmaids, and wedding guests an unprecedented opportunity for substantial savings(in some salons up to 80% off) while supporting local bridal retailers.

“Conceptually, National Bridal Sale Day-Bridal Saturday is- intended to become a tradition for the bridal industry much like a Black Friday or Small Business Saturday is for other retail. It will be scheduled annually on the third Saturday in July,” says the event’s creator, Sue Maslowski, owner of Jay West Bridal in Haddonfield, N.J.

“At the same time, brides would not have to shop the Internet for price,” Maslowski says. “They could walk into any participating bridal salon across the country that day and touch, see and feel what they are purchasing with no surprises.”

Organizations supporting this event are The Knot, Brides, Wedding Wire, Bridal Guide, My Wedding, BrideClick, My Wedding, Vows Magazine, Association of Wedding Gown Specialists, International Bridal Manufacturers Association (IBMA)

A list of participating retailers can be found at www.nationalbridalsaleday.com. For more information, contact Sue Maslowski at nationalbridalsale@gmail.com