RALEIGH, NORTH CAROLINA (PRWEB) JANUARY 31, 2017

GigSalad now connects over 90,000 event planners, bands and entertainers across the nation via text, leading to new bookings and increased sales. Business-grade CPaaS provider Bandwidth today announced that GigSalad, a premier online marketplace for booking entertainment, switched to Bandwidth’s business-grade CPaaS solution to power its messages with greater reliability and scalability.

GigSalad is a marketplace for booking bands, musicians, entertainers, speakers and services for parties and events, with tens of thousands of performers and professionals in its entertainment network. GigSalad approached Bandwidth with a problem: their deliverability rates weren’t as rock-solid as they expected from their incumbent provider. Bandwidth’s messaging API is built with business users like GigSalad in mind, combining enterprise-grade features with a commitment to customer support. The Bandwidth team was able to step in, identify a solution for improvement, and saw immediate success with GigSalad coordinating thousands of text messages per day with improved deliverability rates.

“Our business depends on texting to keep our customers happy and engaged with our platform,” said Locke Bircher, Lead Engineer, GigSalad. “Switching to Bandwidth was essential for us in increasing our message deliverability. Our response loops are tighter and communication between users on our site has grown, average response times have gone from hours to minutes when users have text messages enabled.”

Bandwidth’s carrier-direct model also allows GigSalad to scale their platform cost effectively, with ongoing support and service to usher in the company’s new phase of high growth. The end result: thousands of parties in the U.S. and Canada are rocking with Bandwidth, as entertainers and party planners can communicate logistics on the fly, effectively and seamlessly.

“GigSalad is a perfect example of a disruptive new service driven by the concept of the one-click economy,” said Steve Leonard, COO at Bandwidth. “In this business model, a messaging feature-set made with business users in mind is critical. Missed connections or delivery failures equate directly to lost sales, and we’re proud to be a growing provider for companies that demand a quality communications provider who can help grow their business.”

For more information on Bandwidth’s messaging and voice APIs, visit http://www.Bandwidth.com.