DARIEN, CT – As the travel industry continues to be challenged by an unprecedented hurricane season, major earthquakes and domestic wildfires, a new survey by Honeymoons.com reveals consumer insights into the destination weddings and honeymoon segments. Honeymoons.com the leading web site for all things honeymoons has compiled its 2017 travel survey findings. A deep dive into the newly engaged (18-35) millennial mindset, how they research, share, spend and book travel celebrating their special day. Almost one million couples visit the web site annually, which is dedicated to publishing the most up to date relevant content regarding the what where how when researching a honeymoon and destination wedding. 4.8 million Americans get married annually, nearly 98% will take a honeymoon, spending more than $5 billion annually on their wedding and trip of a life time. Insights gleaned from Honeymoons.com’s travel survey of engaged couples show:
- 37% will spend between $2,500-$5,500 on a seven night stay
- 42% will take a 7-10 day honeymoon
- Top domestic destinations are Hawaii, Florida, and Las Vegas respectively
- Top international destinations are the Caribbean, Mexico, and Europe respectively
- 63% will book between 1-6 months from the engagement date
- Type of honeymoon they are looking for are #1 All Inclusive Resorts, #2 Beach, #3 Active/Adventure
- 25% are considering a cruise and seeing how they can save money with Cruise Parking so they are keeping to a budget
- 80% will use social media – Facebook, Trip Advisor, Pinterest and Instagram to share and research their honeymoon
“98% of our audience, amounting to almost one million couples annually, will take a honeymoon” says Albert Hartigan, Jr., chief operating officer for Honeymoons.com. Hartigan adds “This average age 18-35 millennial group will also spend $3+ billion on their honeymoon or destination wedding.” There is a growing trend to explore the world on a honeymoon and that could explain why more and more millennials are looking for more exotic, once-in-a-lifetime places. In that regard, the Galapagos islands can be a great example of where millennials might wish to visit as the islands can offer scenic beauty, exotic wildlife, and luxurious cruise experiences. One can take a Voyage to the Galapagos Islands on some of the elegant cruise ships and enjoy the ocean on a whole different level. The increase in cruise popularity is not surprising considering how much millennials want to see the world. What better way to see what mother nature has to offer than to sail her oceans? Couples often use Cruise Agency Australia to plan an around the world tour, stopping off at some of the most beautiful destinations and experiencing the true culture.
Hawaii and Florida are the most popular U.S. destinations while the Caribbean and Mexico continue to be two most popular international destinations respectively, and seventy five percent will book their trip online. Hawaii has overtaken Florida as the most popular domestic honeymoon stops with more couples than ever before deciding to book a spa, go snorkeling with Kai Kanani and going on tours of the island than ever before! Almost 80% will use some form of social media to research and share their experience, and they are wired – almost 60% will us their mobile and tablet device while researching. METHODOLOGY – In 2017, over 4,000 visitors to honeymoons.com opted into the travel survey. They shared in great detail their expected path from engagement to booking and their decision process, including how they plan, what they will spend, how they will share socially, and where they will go. The findings for the 2017 Honeymoons.com survey are based on 3,297 completed surveys. For more information on Honeymoons.com, please visit www.Honeymoons.com. A complete PDF version of the survey is available on request.
Join the Conversation →