NEW YORK BRIDAL MARKET CELEBRATES REVITALIZATION WITH HIGHLY SUCCESSFUL NEW YORK INTERNATIONAL BRIDAL WEEK AT PIER 94

Show Returns to New York October 15-17, 2011, with New Fashion Theater and a Unified Experience for Buyers and Manufacturers

NEW YORK (May 31, 2011) – The New York bridal market is experiencing an unparalleled revitalization with the highly successful introduction of New York International Bridal Week at Pier 94. Now in its third incarnation, New York International Bridal Week will return, October 15 – 17, 2011, once again offering a unified shopping experience to buyers, while showcasing the very finest lines in the bridal industry. This one-of-a-kind trade show experience truly creates a hybrid experience, by bringing together top quality buyers and sellers together in a professional environment. Plus, those that attend may be able to get their hands on some customized merch made through companies like Mato & Hash or created personally by the sellers, so they can appeal to those who are on the lookout for new connections.

Delivering on its promise to provide a more convenient and accessible bridal market for both designers and retailers, New York International Bridal Week has unified the New York marketplace by providing a consolidated location for buyers and manufacturers in the bridal industry. Attendees now have the opportunity to experience a seamless shopping experience with amazing amenities, in a world-class venue featuring sparkling chandeliers, wall-to-wall carpeting, and an open floor plan. Perhaps, all in an exquisite trade show design setting created by the likes of Exhibits NW. The place will have the very best lines in what today’s bridal industry has to offer. It is important to note that both buyers and sellers can benefit from trade shows. This might bring in potential clients as well as work as leverage to improve their networking. On that note, newly-established entrepreneurs in the industry can also showcase their uniqueness at trade shows. The event might also be the perfect opportunity for them to get a custom trade show booth and kick start their business from here only.

During the coming October Market, New York International Bridal Week will unveil a new Fashion Theater where designers can showcase their collections to bridal buyers and press/media outlets. They tend to hire a company like Tri-Plex Design (have a look at the Tri-Plex team) that can use screens and displays to present the new fashion series in front of the crowd. Located adjacent to the trade show floor and complete with a fashion runway for buyers and the press to view the latest collections, the Fashion Theater will provide seating in a theater-style for 250 attendees. Mart Fashion Productions, the highly respected production company that has produced the DEBI Awards and nationally acclaimed market Bridal fashion shows, will be the team behind the Fashion Theater.

In addition, the upcoming October Market will once again feature the Couture Studio, showcasing designer collections, in a setting worthy of these exceptional names. Along with the Couture Studio, buyers will find an array of marquee lines that drive the industry.

“We have responded to the marketplace and have truly provided a new way for the bridal industry to do business in New York,” said Susan McCullough, Senior Vice President of Apparel, MMPI. “Buyers and manufacturers now have an option that no longer requires them to attend several small-scale trade shows in various hotels throughout the city. We have it all – in one location- with an emphasis on the very finest and best lines and collections in today’s bridal industry. We have finally brought convenience to the bridal market. There is nowhere else to be.”

With its open layout and size, Pier 94 provides the perfect backdrop for the world’s top bridal designs, including Anne Barge, Claire Pettibone, Casablanca, David Fielden, Dessy, Eve of Milady, Ian Stuart, and hundreds more. For a complete listing of lines, please visit our website atwww.newyorkbridal.com

The recent April 2011 show received outstanding reviews from designers, manufacturers and retailers, making it a resounding success:

Maria Prince, Watters:

“New York International Bridal Week has really brought fashion back to the bridal industry….There is no other venue that has made it so exciting, so efficient, so buyer friendly, so vendor friendly….As a buyer, there is no other place to be….This is where it happens.”

Anne Barge, Anne Barge:

“This kind of exposure was something that I could not have gotten, if I had been isolated in a hotel somewhere….It’s certainly not even second to the Milan Fashion Fair.”

Millie Maisonnet, Eve of Milady:

“This market…. has been a total success…. I just can’t wait to be here next October.”

Claire Pettibone, Claire Pettibone:

“We’re seeing all of the top bridal salon owners from around the country, and some of the actual buyers, as well….This is a great location, where they can really find the best of the best.”

Beth Chapman, White Dress By The Shore:

“I think what we love about this environment is the fact that it is open. It’s still elegant. It’s still couture, but you can walk by and you can see designers that you may have never learned of before.”

Zola Keller, Zola Keller, Inc.:

“I came to look for new designers that I have never seen before. They have combined designers from all over the world. It’s very nice for us to be able to contact and speak with the designers all in one place.”

Source www.newyorkbridal.com