NEW YORK, Dec. 28, 2018 /PRNewswire/ — To celebrate engagement season, Kleinfeld, the legendary New York Citywedding retailer and home of TLC’s Say Yes to the Dress, is announcing the launch of a temporary pop-up shop in Secaucus, New Jersey.  For a limited time, the pop-up shop will be host to hundreds of designer wedding dresses on sale for discounted prices.

Starting January 3rd thru January 13th, brides-to-be are invited to shop The Kleinfeld Pop-Up Shop, located at The Mall at Mill Creek, 31 Mill Creek Drive in Secaucus, New Jersey.

The temporary shop will feature a selection of over fifteen-hundred styles of designer wedding dresses including sample dresses and brand new over-stock from $199 â€“ $899 which normally retail from $1,500 to $20,000. The dress selection includes all shapes and sizes from ball gowns to sheaths from famous designers in sizes 6 thru 26. 

According to The Knot 2017 Real Weddings Study*, the national average spend for a wedding dress is $1509. At the upcoming Kleinfeld pop-up sale, the average price of a dress will be $599. In comparison, the average price for a special-order wedding dress at the Kleinfeld flagship in New York City, is $3500 and up.

“This is the first time in our 78 year history that our designer wedding dresses have ever been sold at these prices,” says Kleinfeld Co-Owner, Mara Urshel. “In fact, no dress at the pop-up will exceed $1000.  It is the perfect opportunity for a newly engaged bride to purchase a white dress for all her wedding occasions from the wedding to the after party and even the bridal shower,” says Urshel.

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