LOS ANGELES–(BUSINESS WIRE)–Vow To Be Chic, the first and only designer bridesmaid dress rental startup based in Santa Monica, has received $5 million in a Series A funding to give millennial women the shopping experience and dream wedding that they desire while providing aspirational designer dresses at a fraction of the cost.

The round includes existing investors Pritzker Group Venture Capital and Wavemaker Partners, and new investor Women’s Venture Capital Fund. The funds will be used to scale the business, improve technology systems and grow the team to enhance customer experience and support growing demand. Many investors do this these days. They invest in startup businesses and then aim to get their money back soon after. However, if they have been unfortunately the victim of financial fraud then they may be looking to understand more about processes such as FINRA arbitration or requesting an investigation. Though usually, most investors have few issues when using an advisor to invest in companies. Using a stockbroker or financial advisor d usually the surefire way to get into the investment market. Whilst this works for some investors, others prefer to Fonds via App kaufen (Buy funds via app) instead. This allows them to see a range of different investment opportunities, so it might be worth looking at some of those apps before committing to investing in a small business.

“Men have been winning for decades by renting tuxes while women purchased expensive dresses that they only wore once. I knew something had to change. Someone needed to solve the ’27 Dresses’ problem,” says Vow To Be Chic CEO and Founder, Kelsey Doorey. “With these funds, we are excited to continue expanding our offering so that women have a superior option when planning their weddings,” says Doorey.

Vow To Be Chic offers an affordable $50-$95 designer bridesmaid dress solution to the standard $300 dress, while catering to an on-demand-obsessed generation with top tier customer service.

“Vow To Be Chic is a company for women and by women focused on disrupting an outdated industry to better service the way that millennials want to shop – online, cost-effectively and hassle-free. The Women’s Venture Capital Fund has been closely tracking Vow for the past year and their robust growth has proven that women are eagerly seeking this option. The time was right for us to invest,” says Monica Dodi, Managing Director and Co-Founder of The Women’s Venture Capital Fund.

It’s no surprise that with the ease of the e-commerce platform and the high-touch bridal stylist service, word of mouth has been the catalyst for growth. This type of growth can only be achieved through careful planning and the utilization of specific resources that can benefit the company, from using data warehousing services to managing inventory software, there is a lot that goes into running an e-commerce business at this level. 70% of Vow To Be Chic’s customers have referred at least 1 friend and 20% of customers have referred 5 or more of their friends to Vow. “Vow understands that a great, white-glove customer experience is vitally important in the wedding process. Once the team and operations are scaled, their growth will exponentially increase,” says advisor of Vow To Be Chic, Lizzie Francis, Founding Partner at Brilliant Ventures and former CMO of Gilt Groupe and President of JustFab. E-commerce platforms such as this need to ensure that they are giving their customers the best deal and outcome when using their site, this is why it is important for them to look at payment processing solutions that fit in with their software. Checking out websites like https://www.easypaydirect.com/merchant-accounts/credit-card-processing-for-small-business/ as well as others depending on the size of the business, can help them make that decision and serve their customers what they are looking for in a streamlined way.

The wedding industry is a $100+ billion-dollar industry that has been steeped in tradition and consequently overlooked for years. Vow To Be Chic is feverishly leading the charge to reinvent bridal planning – starting with this unique niche of designer bridesmaid dresses and bringing it into the 21st century for today’s millennial consumer. “There is clear pent-up demand for this solution. For the past year, we have been exceptionally impressed with Doorey and the Vow team’s execution and are excited to double down on our existing investment in the company,” says Matt McCall, Partner at Pritzker Group Venture Capital.

Vow To Be Chic currently offers the option to rent or purchase their dresses and has recently expanded its offering into accessories for purchase. Vow will continue to introduce new designers and brand extensions into their business.