LONDON–(BUSINESS WIRE)–Hitched’s W.I.F.E. (Wedding Industry Figures and Economic) is a new website, created to share data about the UK wedding market; www.hitched-wife.org.

“Since we started in 1997 we have been collecting data. We have conducted regular, broad-ranging surveys through our website with significant numbers of couples responding. In addition we have run ad hoc research about specific wedding topics such as gift lists and the forthcoming Royal Wedding.”
Developed by Hitched.co.uk, which according to Hitwise, is the most popular wedding website with 9.44% of all UK internet visits to the wedding category, this site collates information which Hitched.co.uk has collected, collated and analysed. Today, most wedding websites are curated with the help of professional UI/UX design services. It can influence the customer’s behavior greatly.

Dean Yardley, managing director of Hitched.co.uk, says, “Since we started in 1997 we have been collecting data. We have conducted regular, broad-ranging surveys through our website with significant numbers of couples responding. In addition we have run ad hoc research about specific wedding topics such as gift lists and the forthcoming Royal Wedding.”

Hitched’s W.I.F.E. aims to provide this data free of charge, asking only for a credit in return and has plans to publish the results of its ongoing annual ‘wedding planning’ and ‘just married’ surveys to give a unique before and after perspective to the UK wedding market.

Dean adds, “Weddings are very much a feature of our lives and apart from an annual count from the Office of National Statistics, there is very limited information on this important ceremony. Hitched’s W.I.F.E will offer a more detailed view of weddings, giving both quantitative statistics and qualitative evidence across a considerable range of wedding issues and decisions. We wanted to create this site so that the industry and its customers could access the information freely and easily.”

About Hitched’s W.I.F.E
This new website has been launched by Hitched.co.uk. Since being established in 1997, hitched.co.uk has been involved in over three million weddings, making the website the UK’s leading online authority in marriage ceremonies. Hitwise, the leader in online competitive intelligence, revealed that Hitched.co.uk is the most popular wedding website with 9.44% of all UK internet visits to the wedding category. This expert website lists 2,500 venues, has over 40 other wedding supplier categories and 50,000 registered users. Receiving on average 4.5 million page impressions per month and visited by an average 320,000 unique users a month, hitched.co.uk is the nation’s most popular wedding website. For more information visit www.hitched-wife.org and www.hitched.co.uk